Digital Marketing Glossary: The Ultimate List of 25 Digital Marketing Terms

Digital Marketing can be an intimidating field to handle if you are a newbie. Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms, plus, new terms get added in Digital Marketing Glossary on a regular basis.

Therefore, I have put together this glossary of Digital Marketing Terms that you can refer back to anytime.

The glossary is created like a Digital Marketing Dictionary, so you can find A to Z of Digital Marketing in an alphabetical order.

Without any more ado, let us delve into this-

Digital Marketing Glossary of all Digital Marketing Terms

Digital Marketing Glossary of #

301 Redirect

A method that permanently redirects a visitor from one web page to another web page. if you own and and want to only one website then you can 301 redirect all the traffic from B to A

302 Redirect

A method that temporarily redirects a visitor from one page to another web page. This one is predominantly used in temporary situations

404 Error

If a visitor goes to a web page that does not exist, then 404 Error message appears. According to Wikipedia-

“The HTTP 404, 404 Not Found and 404 (pronounced “four oh four”) error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the client was able to communicate with a given server, but the server could not find what was requested.”

Digital Marketing Glossary from A to E

Ad Extensions

Additional information that Google Adwords ads incorporate related to reviews, pricing, address, callouts, Sitelinks, app downloads, and click-to-call are Ad Extensions


A program that is designed to run Ads on mobile devices, smartphones, and tablets. From Android to iPhone, you can run these applications on all kinds of smart devices

Ad Manager Account

Helps you to run all the ads on the Facebook Ads Networks. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account

Ad Network

A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google

AdWords (Google AdWords)

A Google own program that place ad on Google Search Engine. PPC advertising considers AdWords its primary platform

Alt Text (or Alternative Text)

An alternative text that is added to HTML code for images that lets vision impaired website visitors get details of an image. Alt text also lets search engines crawl the images and hence helps in SEO ranking.


Allows webmaster to collect the statistical data and information about the performance of a website or marketing campaign. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns

Anchor Text

The clickable words, which are used in a hyperlink, that act as a ranking signal to Google. It provides context about the destination site and play important role in SEO. The blue colored text in the image is Anchor Text

AdSense (Google AdSense)

A Google platform that lets website owners publish Google network ads on their website and earn money. Once AdSense is added on your site, you will earn from the relevant Ads that are published on your site


Set of programmed rules that let computers, operating system, Search Engines, Social Platforms, etc. perform a specific task. Google uses its algorithms for deciding the ranking of websites

Algorithm Update

Any change or adjustment made to a particular algorithm. Commonly it is used for Google algorithm updates, as Google makes different adjustments to its algorithms


Using computer programs to automate repetitive Digital Marketing Tasks via some of the Digital Marketing tools is called Automation

Average Position

A Google AdWords metric that let advertisers understand where their ads are showing in Google’s SERPs on an average basis


Comes into play when one website hyperlinks to any other website via an HTML href code. If a website ‘A’ gets incoming backlinks from websites B and C then those backlinks are votes of trust for website A and act as an SEO ranking factor

Banner Ad

A Digital Image Ad that is placed on various websites and networks. The most popular Banner Ad Network is channelized by Google


A web search engine that is owned by Microsoft. Bing lets users enjoy search services for web, image, video, and map search product

Bing Ads

A pay-per-click advertising platform that allows advertisers to run Ads on both the Bing and Yahoo search engines in the same very manner as Ads run on Google

Black Hat

When an SEO or Digital Marketer uses tactics that are unethical via some spammy tactics to rank websites then it is called as Black Hat SEO or Digital Marketing practice


Blog is a Web Page or a website that connects with users or target-audiences via fresh new content regularly to inform, attract, engage and convert visitors to that page or site


A computerized program that crawls or visits websites. Because of such activities, Bot is also known as a “crawler” or a “spider”. Bot is a Software that automates those tasks that usually human being does.

Bounce Rate

When visitors to a website leave the site immediately without clicking or making any interaction then the percentage is Bounce Rate


Different advertising messages that are used to promote a theme, product or service on different search and display network advertising platforms such as Google, Bing, Email, Social Media, or other platforms on the web


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